Nike announced in a press release that it has acquired RTFKT Studios, which manufactures footwear and collectible NFTs.
In a statement about this purchase, Nike CEO John Donahoe said:
“With this move, we will accelerate Nike’s digital transformation by enabling us to bring athletes and content creators together. We are recruiting a highly talented team linked to Nike. Our plan is to invest in the RTFKT brand to serve and grow their communities, as well as contribute to Nike’s digital development.”
said.
Founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev RTFKTuses game engines, NFTs, blockchain and augmented reality to create virtual goods and virtual experiences.
Benoit Pagotti, co-founder of RTFKT, regarding the agreement: “We are excited to leverage Nike’s power and expertise.” said. He also stated that they feel the same excitement to expand their companies, which were established entirely within the metaverse.
It was stated in the press release that the details of the agreement would not be shared.