Nike Continues Web3 Expansion: To Launch Its Own Platform

Nike, the leading US sporting goods brand, announced that it will launch a new Web3 platform that allows investors to create and collect virtual assets with the brand.

Nike “.Swoosh” With its new platform, which it calls itself and which is currently in beta, it will allow investors and Nike fans to create and collect virtual assets with the company. The company will soon in digital games and immersive experiences announced that it can be used.

Claimed to be one of Web3’s most successful brands Ron Faris, General Manager of Nike’s Virtual Studiosthe .Swoosh community and Nike together in this new space that you can create something new, He stated that he could share and benefit. The company stated that the platform is scheduled to launch in 2023.

Company NFT studio in November 2021 RTFKT has been active in the field of collectibles and NFT since the day he bought it. Collection with NFT sneakers Cryptokicksin 134,000 It became one of the most successful projects of the company in this field with an NFT that found buyers for $. On the other hand, the company gave commercial rights to the owners of RTFKT and CloneX NFT in February 2022. derivative projects It allowed them to create, create fan art, and make and sell products featuring their avatars.

Dune Analytics According to data from Nike, total so far 185 million generated $ NFT revenue. These revenues 93 million dollars are derived from primary sales revenues. 92 million dollars were obtained from royalties.

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