Renault found an interesting way to introduce its new electric model, Renault 5 E-Tech. The French automobile giant brings this iconic model to the gaming world we know with its #MODDERS5 campaign. With this campaign, carried out in cooperation with Havas Play, game lovers will be able to drive the Renault 5 E-Tech in popular games. So which games is it coming to?
Renault 5 E-Tech stepped into the gaming world
Within the scope of the campaign, Renault 5 E-Tech, Fortnite, Minecraft, Roblox, Palworld, Garry’s Mod, Stray, Stardew Valley, Subnautica and The Sandbox It will take part in many popular games such as. this project To bring it to life, Renault worked with modding experts who specialize in each game. These experts modded various versions of Renault 5 in accordance with the graphic identities of the games and presented them to the players.
Renault and Havas have designed special gaming experiences for players to discover the new electric Renault 5 model. For example, a treasure hunt event will be held in Fortnite, and the underwater version of the vehicle will be unveiled in Subnautica. These creative events will provide players with fun moments and introduce the features of Renault 5 E-Tech. So, they will not only drive, but also experience adventurous moments in the game.
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Stepping into the gaming world, Renault 5 has had a special place in the hearts of car lovers for years. This iconic model of pop culture is back with us in its renewed and fully electric form. Thanks to Renault’s collaborations and innovative campaigns, this model will impress both existing car enthusiasts and a new generation of gamers.
On May 31, Renault officially opened orders for the Renault 5 E-Tech Electric. Currently, this model is available in Techno and Iconic Cinq versions with a 52 kWh battery (110 kW power). It will be available for sale in Turkey in the first quarter of 2025.
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