Netflix to expand password sharing blocking policy

Netflix made a decision for subscribers who shared passwords after competitors emerged in its own market and announced that it would take steps to prevent this. Netflix has been working on this issue for about a year. In a statement made today, it announced that it will expand its policies to prevent password sharing. So, what did the company say? Let’s take a look at the details of the news together.

Netflix thinks it will gain new subscribers by blocking password sharing

Netflix shared the shareholders letter for January 2023 yesterday. In this letter, he explained that password sharing is getting in the way of investing and providing better service to the company. Because, according to Netflix, there is no increase in the number of subscriptions due to password sharing, which prevents the increase in the company’s revenues.

One of the reasons for Netflix users to share their subscriptions is the price hikes that the company has made several times in Turkey and around the world in the last year. The company stated that as a result of the tests it carried out in the Latin America region, its users will first terminate their subscriptions in the face of the situation. However, he explained that users who have to stop sharing passwords will get a personal account after a while.

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Users who leave subscription sharing and open new accounts will provide new income to Netflix. Netflix will ask for an additional fee from users who share passwords after the innovation in this test phase comes definitively. The firm currently charges $3 for each additional user sharing passwords in Latin America. If the innovation comes fully, it is estimated that it will cost less than $ 6.99 for America. For other countries, this price is not yet known.

Netflix, which is considering applying subscription sharing rules with IP addresses, device IDs and account activities, included the following words in the letter it shared for shareholders:

Today’s pervasive account sharing is undermining our long-term ability to invest in and develop Netflix as well as build our business. While our terms of use limit use of Netflix to one household, we recognize that this is a change for members who share their accounts with a wider audience. That’s why we’ve put a lot of effort into developing new features that enhance the Netflix experience, such as the ability to see which devices are using subscribers’ accounts and transfer a profile to a new account. Members in various countries as we make paid sharing available with people they don’t live with. It will have the option to pay more to share Netflix.

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