NASCAR, the largest auto racing and operating company in the USA, has decided to open up to the digital world.
NASCAR’s operating company, Speedway Motorsports, which owns 8 NASCAR tracks, entered into the world of NFT with “RaceDayNFT.com”, the first NASCAR-based NFT marketplace, by making an agreement with GigLabs.
Speedway Motorsports chief strategy officer Mike Burch said he believes this step is important for raising “a talented young person who loves motorsports”.
Burch stated that after receiving positive feedback from fans for the digital ticketing and digital racing program services that the company had previously launched, the company took action for a digital collection that fans could buy and sell.
When RaceDayNFT.com opens, the next “NFT of 10,000 tickets of the Bistrol Night Race” will be offered free of charge as a souvenir. 500 of these tickets will be randomly selected as the gold ticket NFT.
Profits from NFT sales will go to Speedway Motorsports for now. Depending on the success in the NFT market, a portion of the revenues will be donated to charities in the future.
NASCAR driver Landon Cassill, who has been paid entirely in cryptocurrencies this year, stated that the company will be successful as long as it gives NFT ownership over what fans love.