much demand, too little supply

An Apple Store in New York

The lack of chips is putting the tech group under pressure. Now the figures for the third quarter are pending.

(Photo: AP)

San Francisco Apple is on top again. CEO Tim Cook presented new products on Monday. Customers will especially like the MacBook Pro laptops. Because Apple not only presented more powerful processors and better screens, but also abolished unpopular features of its predecessor such as the “Touch Bar”.

The popular MagSafe charging port, on the other hand, is back, an integrated SD card reader and an HDMI monitor port are included. Everything that professional customers have asked for over and over again.

The majority of the first reactions are enthusiastic. But the question will not be whether customers want to buy the device. The question will be whether Apple will be able to deliver enough devices by Christmas.

Apple and its shareholders could use some enthusiasm for the new products. Much like other tech stocks, Apple’s stock has slipped from its all-time high in September of $ 157. Most recently, news of delivery bottlenecks put the price under significant pressure until it recovered on Monday.

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