‘Mind-reading’ themed Amazon Alexa ad spooked!

Amazon has released a new ad for its AI-powered virtual assistant solution, Alexa. married in real life Scarlett Johansson and Colin Jost’In the ad starring Alexa, she is ruining the marriage of the couple famous for her self-determination, in other words, her ‘mind reading’ abilities.

The ad begins with the couple Colin Jost and Scarlett Johansson informing Alexa that they will be hosting a game day at home. “Hey Alexa, game day” sentence, the assistant turns on the TV and starts a football video on Prime Video. Then it starts to cool the drinks inside by operating the smart fridge.


Annoying hike decision from Amazon Prime!

Amazon Prime price hiked in the US. The monthly fee of the service, which offers free and fast delivery, has increased by $ 2 and the annual fee has increased by $ 20.

Is Amazon Alexa reading our minds?

In the ad, the couple Jost and Johansson met each other on the moves made by Alexa. “Wow. It’s like he’s reading our minds.” they express their surprise. But the artificial intelligence voice assistant’s ingenuity is not limited to cooling drinks and turning on the television.

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Alexa in the ad, which continues with the scene where the married couple wake up and say ‘good morning’ to each other. suddenly ordered a fresh mint mouthwash says. But even though he wasn’t commanded to order a mouthwash, Alexa did it; It reveals that Colin Jost is troubled by Scarlett Johansson’s breathing.

This ad, which reveals the frightening point of artificial intelligence, is the founder and former CEO of Amazon. Jeff Bezos He shared it on his social media account. “Hey Alexa, play our new Super Bowl ad” to the famous billionaire who posted the video with the note, “Hey Jeff, delete this because you are no longer the CEO of Amazon.” humorous comments.

The secret behind Alexa’s mind reading

Amazon Alexa is actually does not read minds. With its ‘Premonitions’ feature, it regularly monitors your daily routines, habits and activities, in which situations you usually perform. Thus over time to the consistency that can understand chickpeas without saying lebleb is coming.

If you don’t want to use this feature “Hey Alexa, turn off hunches” You can stop the assistant from following you. Also in the Alexa app Via premonition settings You can also disable the feature.

What do you think about this ability of Alexa? You can share your thoughts in the comments or on the SDN Forum.

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