By acquiring Activision Blizzard, Microsoft aims to further strengthen its hand in the game market. The company’s attempt to acquire Blizzard is currently under investigation by the UK’s Competition and Markets Authority (CMA). Microsoft, on the other hand, intends to increase its presence on mobile devices.
Xbox store to rival Google Play and App Store
According to the information received, Microsoft, which wants to increase its power in the mobile game market, aims to create a mobile store for this. According to the documents revealed, Microsoft may open its own Xbox store on mobile platforms.
As a result of Microsoft’s acquisition of Activision Blizzard, it is expected to develop new games for various devices, including mobile. In addition to the new games, the new game store to be offered for the modem also proves Microsoft’s seriousness in this regard.
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Building on Activision Blizzard’s existing community of players, the company will seek to scale the Xbox Store to mobile devices and aim to attract players to a new Xbox Mobile Platform. It was noted that this information was included in Microsoft’s leaked files.
Such a move carries great risks. Considering that most users have been using the Google Play Store and App Store for a long time, these habits can be quite difficult to break. Microsoft will aim to attract players by offering well-known and popular content.
With the acquisition of Activision Blizzard, Microsoft will also include games such as Call of Duty: Mobile and Candy Crush. The company believes that it will have a strong hand in the mobile market, especially with these two games. Microsoft announced that Activision Blizzard’s mobile games and ancillary revenues accounted for more than half of the company’s revenues in the first half of 2022.
The merger of Microsoft and Activision Blizzard in the UK is still under scrutiny. This merger has been approved in Brazil. It is not yet clear when the acquisition will be completed. So what do you think about Microsoft’s mobile game store? You can share your views with us in the comments section.