New York and Istanbul based metaverse agency Enrich Black Studiowon the Gold Award in the ‘Using Metaverse’ category at the Brandverse Awards. At the Brandverse Awards, realized in cooperation with Marketing Turkey & BoomSonar Enrich Black Studio; It won the award with its ‘N Kolay & İBB Metaverse Press Conference’ campaign.
Important names also attended the Brandverse Awards night
The winners of the competition, the results of which were approved by Deloitte Turkey, received their awards at a ceremony held in Istanbul. Black Studio Director Ata Güneş stated that receiving the Gold Award from the ‘Brandverse Awards’ is of great importance to them, and said that they broke new ground in the award-winning project.
He said that they organized the ‘first hybrid press launch’ by carrying the ‘N Kolay Istanbul Half Marathon’, which was held in cooperation with Aktif Bank and İBB (Istanbul Buyuksehir Municipality), to the metaverse universe in the past months. Sun used the following expressions:
In addition to the special area designed for the marathon and designs such as Galata Tower and Golden Horn Bridge, Istanbul Metropolitan Mayor Ekrem İmamoğlu, Aktif Bank General Manager Ayşegül Adaca, İBB Secretary General Can Akın Çağlar, İBB Spor İstanbul General Manager İ. All 3D assets were created by our team, including the avatars of Renay Onur and Balkan Athletics Federations Association (ABAF) Vice President Fatih Çintımar.
Aktif Bank became the first Turkish bank to take its place in Metaverse
Ata Güneş stated that as a company, they have supported the creation of their own special metaverse areas since the beginning of this year, and said, “We are implementing all the projects requested for brands on popular metaverse platforms such as Decentraland, Sandbox, Roblox, Spatial.
We introduced companies from many different sectors such as finance, technology and retail to the world of the metaverse. We organize events, organizations, conferences, meetings and fairs on the platforms we have created, both closed and open meta.”
Stating that they opened a metaverse branch of a bank for the first time in Turkey on June 6, Güneş continued: “By constructing a building for Aktif Bank in Decentraland, we created a new contact area for its customers.
With this project, Aktif Bank became the first Turkish bank to take its place in the metaverse. All platform users between 09.00-18.00 on weekdays https://play.decentraland.org He can communicate with his Metaverse Agent in writing or verbally by visiting the Aktif Bank building at the address 65,-127 coordinates.”