Meta Announces ‘Loss of Income’ for the First Time in 10 Years

Meta for the second quarter of 2022 financial report published. The published report was quite remarkable. Because the company for the first time in 10 years He said he was losing his income. Although this loss is not huge, Meta officials, income declines may continue. is thinking.

According to Meta’s statements, the money entering the company’s vault in the second quarter, was $28.8 billion. This figure is 1 percent less than the same period last year. This decrease in revenue also reduced profitability. The profit rate of the company, which made a profit of 6.7 billion dollars, is higher than the same period of the previous year. 36 percent less than.

The most important cause of loss of revenue, Apple

According to analysts, the most important reason for the loss of revenue in Meta apple. You will have those who remember; With a new feature brought to iOS, Apple made it impossible for users to be tracked ‘unauthorized’ for targeted ads. This helps advertisers reach the right target audience. blocked. Considering the global economic conditions, the number of advertisers decreased is being considered.

Although revenues are falling, there is an increase in the number of users

Although the statements made by Meta revealed that there was a loss of income, Number of users smiles about. So much so that the number of daily users of Facebook increased by 3 percent. to 1.97 billion reached. The number of active users in applications such as Facebook, Messenger, Instagram and WhatsApp belonging to Meta 2.88 billion reached the person. This figure corresponds to an annual increase of 4 percent.