On September 17th, Netflix launched “Squid Game”, and the streaming world has not been the same since. Because the “octopus game”, so the German translation, breaks all records.
Now it is clear how unbelievably much money the streaming giant is making with the nine-part game.
According to the Bloomberg finance portal, the Korean series is worth $ 900 million! That is the equivalent of almost 780 million euros.
A Netflix spokesperson said there were many factors going into the rating. In “Squid Game” the numbers read as follows:
▶ Worldwide, the Korea hit was searched for an incredible 1.4 BILLION hours within the first 28 days
▶ In just 17 days, more than 111 million people watched the “Squid Game”. This broke the format around Lee Jung-jae (plays the main character 456) and Co. the record of the previous fan favorite “Bridgerton”
▶ The show jumped to number one on the Netflix charts in 94 countries around the world
▶ Since “Squid Game” was released a little over a month ago, Netflix shares have soared from 498.50 euros to 554.40 euros
▶ Bloomberg puts the production costs at around 22 million dollars (not 19 million euros) – compared to the value of the PEANUTS series
▶ Not to forget: The impact that “Squid Game” left on social media. Countless memes paved Instagram, on TikTok videos with the associated hashtag are said to have been streamed an incredible 35 billion times
▶ In the third quarter, the number of subscribers worldwide increased by 4.4 million to just under 214 million
Given these MEGA numbers, it is actually clear that Netflix cannot avoid a sequel.
The genius behind “Squid Game”, Hwang Dong-hyuk, had recently said that he could not imagine a second season. But Jung Ho-yeon (playing number 067) had gossiped in an interview.