McDonalds’ Big Failure in the Pizza Business

McDonald’s more than 119 in the country more than 34,000 A fast food giant with a restaurant. Known for its iconic Big Mac hamburger, McDonald’s is a brand that adds country-specific local flavors to its menu in addition to its classic hamburger menu, and occasionally adds new products to its menu.

McDonald’s, which has entered the lives of most of us from 7 to 70, with its hamburger menu ranging from the classic McChicken to the iconic Big Mac. fast and delicious food culture introduced us. What if we say, guess the product that has been added to the McDonald’s menu in the past and has an interesting story? If you said any type of hamburger or fries, you were wrong!

McPizza is the most interesting product that was added and removed from the McDonald’s menu.

With the rise of pizza restaurants in the fast food sector in the 1980s, McDonald’s also started working on pizza to get a share of the pie.

Although it will not be easy to develop a pizza that can be served quickly, in the 80s McDonalds It was the golden years, they had both customers and money and found a new place to invest: Pizza!

In 1989, they started to offer the product they called McDonald’s McPizza to their customers.

As a result of a long and costly work, McDonald’s has launched its new product, McPizza Managed to add it to the menu. The aim was both to get a share of the rapidly growing pizza restaurants and to drive customers away from their competitors by providing diversity in the menu for dinner service.

McDonald’s has also entered the pizza area with other pizza giants. “pizza war” it started. McDonald’s embraced the idea of ​​pizza so much that it even considered decorating some restaurants like an Italian pizzeria. Of course, they were unaware that later on they would say “I wish we had thought of other things”…

So what drove McPizza to failure?

McDonald’s uses all of its kitchens to serve its customers efficiently and effectively. in the most efficient way was designing. But these kitchens were designed for hamburgers and other by-products.

Therefore, in restaurant kitchens, there was neither an oven nor an area where they could put the oven to cook pizzas that were many times larger than hamburgers. To solve this problem, McDonald’s uses kitchens in restaurants that sell pizza. Had to renew. In addition, the so-called “drive-through” was not wide enough to fit large pizza boxes in the windows where the vehicles were sold; therefore McDonald’s had to widen the windows as well.

The biggest problem that undermines McPizza: Speed.

Improving McPizza is better than improving other items on the menu it took much longer. In addition, McPizza was a product that cooked much slower than other products. McDonald’s, which has built all its marketing activities, including pizza, on speed, unfortunately made a huge mistake by underestimating speed.

Because for the McDonald’s customer who is used to getting their food quickly McPizza was getting ready too late. It can be predicted that other products both more expensive and slower Unfortunately, this product served did not receive the attention expected by McDonald’s customers.

The sad end of McPizza…

With long research, great costs, great enthusiasm and shattered dreams, McDonald’s loses to pizza war. Do you think he learned a lesson?