Dusseldorf The price war in the supermarkets is entering the next round: while retailers are promising price reductions, manufacturers of everyday goods are fighting back. “We have to continue to raise prices in certain areas and categories,” says Carsten Knobel, head of Persil manufacturer Henkel. Otherwise profitability would erode.
Nestlé (Kitkat, Nescafé) also wants to push through higher prices, although the manufacturer had already raised them by 9.8 percent in the first quarter compared to the previous year. At the time, Nestlé Germany stated that it had only passed on 60 percent of the additional costs. In 2022, these amounted to 200 million euros in Germany alone. For this year, Nestlé expects a further 100 million euros in additional costs.
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