Cryptocurrencies, DeFi, NFT and metaverse… Digital technologies continue to become popular around the world. Companies operating in numerous industries such as clothing, food and automotive want to increase their profitability by adapting to the trends of the users.
According to documents released today, the last major company to step into the world of digital assets is a luxury watch manufacturer. Rolex it happened. US patent expert Michael Kondoudis; crypto of the famous watch manufacturer, metaverse and NFT has announced that it has applied for trademarks.
According to the document announced by Kondoudis, Rolex has drawn the boundaries of the commercial patent and trademark application as follows:
- Blockchain downloadable software for technology,
- digital wallets,
- Online areas where buyers and sellers can come together for virtual goods.
Great Interest in NFT and Metaverse from Swiss Watchmakers
Rolex is not the first luxury watch manufacturer to step into the crypto universe. Many of the brands that produce expensive and rare products want to find a place for themselves in the digital universe.
Last May, another Swiss watch manufacturer, TAG Heuer, sold its products in the USA. cryptocurrency announced that it had accepted the payments. Breitling was added in the summer to watch manufacturers that receive payments with crypto.
TAG Heuer added NFT imaging feature to a smart watch model it produces. Hublot, one of the competitors of TAG and Rolex, announced that it will produce a Bitcoin-themed watch at the end of August.
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