Life Story of Ray Raymond, founder of Victoria’s Secret

Victoria’s Secret was founded by Roy Raymond, an American businessman. It was his wife who led Raymond to such a thought.

The bride is the founder of Victoria Secret Let’s look at the story of Roy Raymond.

Before founding Victoria’s Secret, Roy Raymond worked in many industries.

In fact, among these sectors, we frequently hear about pharmaceuticals In the marketing department of Vicks company It was also found for a short time.

The story of Victoria’s Secret is the story of Roy Raymond, who studied at Stanford University. It begins with him entering a store to buy underwear for his wife.. Raymond is very shy about walking around women in this store he enters.

He feels so bad that he searches for a solution for shy men like himself.

At the same time Realizing that there was a great need and gap in the laundry industry, Raymondgets into debt of 80 thousand dollars.

In 1977, in California, men could feel more comfortable and He opens an underwear store for his wives, where they can shop without hesitation. However, it also offers courier delivery for men who do not want to enter the store.

Victoria’s Secret, It managed to achieve a turnover of 500 thousand dollars in the first year of its establishment. In the second year, 3 more stores were opened. The brand started producing its own products by switching to mass production in 1982.

Victoria’s Secret soon reached 6 stores and a turnover of 6 million dollars.

The brand strategy is based on making male customers shop easily. This will cause female customers to move away from this brand over time.. Then, unexpected financial problems begin to arise.

As a result, Victoria’s Secret, the founder of The Limited, one of the powerful companies of the period, Purchased by Leslie Wexner for $1 million. The brand continues to rise rapidly after changing hands.

Roy Raymond begins to experience family problems just as he loses his job.

She divorces her husband and starts working in a company that makes wigs for women who lose their hair due to cancer. After a while He tries to establish another company with the help of his family, but he cannot succeed.

Raymond committed suicide by jumping off the Golden Gate Bridge in 1993. There is only one question left in mind. Roy Raymond’s reason for suicide Was it the failure of Victoria’s Secret or her family problems?

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