Lexus’ Simple But Effective Guerrilla Marketing Campaign

Making a name for itself in the world of luxury automobiles Lexus, He made such a move in the Netherlands to introduce the 2024 model LBX that he fascinated everyone with this simple but effective guerilla marketing campaign.

Rather than opening large, expensive stores, Lexus’s preferred strategy is quite It was simple but so clever!

Lexus has turned a parking lot on an upscale shopping street into a showroom.

In the autumn of 2023, Amsterdam’s most famous luxury shopping street An ordinary parking lot on PC Hoofstraat has been transformed into an extraordinary exhibition hall showcasing the Lexus LBX.

In fact, this move was quite simple but effective because all Lexus did was to launch its new model vehicle. It was ordinary parking.

Of course, the choice of location was not a coincidence.

The street in question is Chanel, Louis Vuitton, Hermes It was a luxury street with iconic brands such as.

The 2024 Lexus LBX parked in front of these luxury brands is It was aimed at high-income consumers.

In this way, the target audience who come to shop in the luxury stores we mentioned will enjoy Lexus’ new luxury car. chance to see and experience he had achieved.

On this street with very expensive rental fees, Lexus found a creative solution by renting just one parking space and designed it as a store decoration. high quality lighting, free coffee and even an umbrella service to protect you from the rain It was even presented.

In other words, Lexus launched a very effective campaign with a very low budget.

With this campaign, we broke the general perception of presenting luxury with large showcases, and showed that even a top-segment model such as the Lexus LBX could be seen in a simple parking space. can be displayed impressively was shown.

Both the campaign took place choice of place and time The fact that it was very well planned, the brand made a surprise move with this campaign, and the campaign was very cost-effective made this campaign one of the most successful campaigns.

In addition, this unusual experience of people sharing on social media was another success of the campaign.

The aesthetics and flashy presentation of the LBX model attracted the attention of many people and organically became part of the campaign. enabling it to reach more people It was a great success.