According to an article by VougeBusiness, Bitcoin (BTC), Ethereum (ETH) and Ripple (XRP) Users can now use crypto assets in their Paris, London and Milan stores to shop at Off-White, a luxury fashion brand founded by legendary fashion designer Virgil Abloh.
Off-White customers also Binance Coin (BNB), Tether (USDT) and USD Coin (USDC) They will be able to instantly pay for their favorite Off-White products using other cryptocurrencies such as
In a statement on the subject, the brand said:
“This is another important step in the growth of our brand, looking to the future, understanding the needs and desires of an ever-changing customer base, including Web 3.0 technologies.”
As interest in the emerging asset class has increased globally, there has been a steady increase in the adoption of Ripple (XRP) payments across various brands lately.
Off-White takes action against the volatility of cryptocurrencies
Off-White noted that they are also aware of the volatile nature of cryptocurrencies, which have the potential to plummet in value if not followed closely. To mitigate this risk, the Italian fashion brand has launched a payment terminal that can find the best fiat-to-crypto exchange rate at the time of purchase. LUNU POSannounced the use of
In addition, customers who purchased products using cryptocurrencies and wish to return them will be refunded in their local currency.
According to the report, the fashion brand said their mission has always been to continue their founder Virgil Abloh’s legacy of youth culture and innovation.
As part of their mission to support youth culture, Off-White created a TikTok account to pass on the Fall/Winter 2022 demonstrations to the younger generation using a social media platform.
The report also noted that Off-White’s adoption of cryptocurrencies is aimed at the younger generation who are enthusiastic about the asset class and see fashion as an investment opportunity.
Cryptocurrencies are an asset community that has been widely adopted by millennials who believe it is a technology that better serves their needs than traditional payment methods.
The massive interest in cryptocurrencies continues to serve the growth of the industry, encouraging more businesses to adopt the emerging asset class.
You can check the price movements here.
Disclaimer: What is written here is not investment advice. Cryptocurrency investments are high-risk investments. Every investment decision is under the individual’s own responsibility. Finally, KoinFinans and the author of this content cannot be held responsible for personal investment decisions.