Turkey’s giant clothing chain LC Waikiki has started selling second-hand clothes on its website. Although the company emphasized ‘sustainability’ in the sale of these clothes, social media did not meet the situation like this.
LC Waikiki, one of Turkey’s largest store chains and serving with more than 400 stores in 79 provinces in our country, has come to the fore with an application that has started to be discussed and attracted attention in the social media. LC Waikiki, which is among the most affordable clothing stores in our country, is on its website. second hand products started selling.
This application of LC Waikiki, which is on the agenda in social media, is not yet included as a visible page on the company’s website. The listing of second-hand products only “Men’s LC Waikiki 2nd Hand Men’s Second Hand Product” or “Women’s LC Waikiki Second Hand Women’s Second Hand Items” as when searching with keywords reachable.
Emphasis is placed on a sustainable future
In the statement made by LC Waikiki on the advertisement page of second-hand products, there are statements that may explain why the application was started. On the page “You can contribute to a sustainable future with second-hand products.” is the explanation.
Initiated by LC Waikiki, these second-hand clothing sales are gearing up for the worsening economy, despite the emphasis on sustainability. seen as an ‘indicator’. Because the prices of second-hand products listed by LC Waikiki were even higher than the prices of brand new products sold in previous periods. Some of the social media reactions to the application launched by LC Waikiki were as follows:
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