The new logo, which Kia introduced and started to apply on its cars, confused people a lot. Many people even think that this logo belongs to a new automobile brand.
In 2019, when South Korean automaker Kia will change its logo emerged and in 2021 the new logo was introduced with a special show. Many users do not like and even finds it offensive this logo confused people.
In fact, people who saw Kia’s new logo cars on the roads thought it was a different brand and started searching for this new car on Google.
Every month, tens of thousands of people search for the car brand “KN”
A few months after Kia introduced its new logo, Google’s “KN Car” and “KN automobileSearches like ” (KN automobile) started to multiply. Even “ashwinnAccording to the data published by Twitter user “, every month on Google more than 30,000 Searching for “KN Car”. This is because the new logo is indeed set to be easily detectable as KN. According to some, this is a big mistake Kia made, but according to others, Kia officials made this choice deliberately.
As you can see in the photo above, it is actually a single line to be added to the logo. It can be easily understood that the brand is Kia. However, according to some users, Kia wants to increase its awareness by searching for KN and Kia names on the internet. So it’s kind of implements a marketing strategy.
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According to some, this mistake damaged Kia’s reputation, while Kia did not change the logo.Advertising is not goodIt shows that they have adopted the ” strategy. In addition, Kia officials, He also avoids answering questions about the new logo.
Source :
https://www.carscoops.com/2022/11/kias-new-logo-apparently-has-30k-people-googling-for-kn-car-every-month/