The manager will leave Adidas in 2023.
(Photo: Bloomberg)
Munich Adidas CEO Kasper Rorsted will leave the sporting goods group early next year. Adidas surprisingly announced on Monday that the change had been agreed “by mutual consent”. A successor has not yet been determined, but the search has begun.
The 60-year-old recently lowered the forecasts for the year as a whole and, in view of the slump in sales in the important Chinese market, also admitted to failures. “Of course we made mistakes in China,” Rorsted said recently in an interview with the Handelsblatt. Adidas was not good enough at understanding consumers. “That’s how we opened up the leeway for Chinese competitors who did it better.”
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