Jonathan Ive Explains Why He’s Resigning From Apple

One of Apple’s most important employees, Jonathan Ive, whom Steve Jobs referred to as “the real spirit of the brand”, resigned from Apple 3 years ago. He was the name and designer behind iPhones that sold hundreds of millions. It’s not even just the iPhone, behind the design of many Apple products. was the name.

Jonathan Ive’s departure from Apple had been a hot topic. Jonathan, Apple’s second most important name Ive explains why he left Apple 3 years agothe picture he gave to The Times announced in a statement. Let’s take a look at why Johnny Ive left Apple.

The development process of Apple Watches was the beginning of everything.

Apple announced the first Apple Watch in 2014. This is since Steve Jobs announced the first Macintosh in 1984. it was exactly 30 years later. Jonathan Ive, Apple and Apple’s chief designer and longtime partner of Steve Jobs, was willing to do anything to make the Apple Watch a success.

It seems that only Jonathan Ive took the risk, not Apple. According to his statement, he was responsible for the entire marketing process, including both the development and promotion of Ive’s Apple Watch project. His budget was $25 million. however, he had a lot of fights with Apple about this and even started the process of Ive’s resignation from Apple.

Ive’s plans for the Apple Watch were very different from Apple’s. Ive wanted the Apple Watch to be more of a fashion accessory, and wanted to promote the product with a splendor suited to it.. Ive eventually got what he wanted, but felt unsupported under the Tim Cook regime at Apple.

In subsequent products, Apple began not to include Ive in the design process, and this increased over time. Finally In 2019, Ive resigned and founded his own design firm, LoveForm.

In summary:

Apple over time according to Ive product oriented and straight hierarchical evolved into a company and a giant in today’s brutalized company type. Ive also realized that he was less important at Apple and could no longer do anything. With his departure, Apple’s products have undergone changes, although much remains the same as when Ive left.

That seems to be true given the iPhone, iPad, and Apple Watch, but the Mac is a bit of a different story. After Ive left Apple, Apple’s laptop and desktop computers, both M-series chips and Apple’s PC back to root It has gotten so much better. After Ive’s gone, Macs to have ports again started.

In a nutshell, Ive’s story is a good impression of how Apple has changed in the post-Jobs era. What are you thinking? Do not forget to share your thoughts with us in the comments.