The co-branding process of Jaguar and Land Rover has been completed. This brand will now be referred to as “JLR” and will have a new logo. The rebranding was part of the $18 billion transformation project.
Luxury car maker Jaguar and luxury SUV maker Land Rover launched a while ago. in the transformation process An important milestone has passed. The brand, which has been called “Jaguar Land Rover” until today, is now “JLROn the other hand, the new logo to be used on vehicles in the coming years has also been announced. Let’s take a closer look at this remarkable development in the automotive industry.
Jaguar Land Rover launched an $18 billion conversion project in April. The purpose of this transformation is to transform the vehicles of both brands. to electricity conversion could make it fit. In this context; Necessary studies were carried out for the conversion of electric cars in the factories. Of course, work on building platforms for electric cars has already begun. This is it $18 billion part of the transformation was rebranding. As of now, this process has been completed.
The JLR logo will look like this:
According to the information obtained, the new brand is related to the quality of the vehicles. won’t change anything. Even SUVs to be produced by Land Rover will use their own logo for a long time to come. However, this may change when the calendars show the year 2025. Because in 2025 On the one hand, we will meet the first electric Range Rover, and on the other hand, the 3 all-electric Jaguars. Although uncertain; we can see the JLR brand and the new logo on these vehicles.
The new era that started with Jaguar on the Land Rover front serves an important purpose in the medium term. JLR, When we come to 2030 It aims to be the first all-electric luxury brand. If this happens, vehicles to be released by JLR will be available in the coming years. that it may fall like a bomb on the agenda we can say. But for now, we’ll have to wait a little longer.
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Source :
https://www.motor1.com/news/670201/jaguar-land-rover-rebrand-jlr-official-new-logo-revealed/