Apple’s new iPhone 16 series encountered lower sales figures than expected after it went on sale. It has been reported that the LG display unit, in particular, may be seriously affected by this situation. According to KoreaTimes, initial sales of the iPhone 16 were lower than the previous model. This especially jeopardized LG’s performance at the end of 2024. Here are the details…
iPhone 16 sales are 13% lower than iPhone 15: LG display department is in a difficult situation
According to SK Securities analysts, the reason why the iPhone 16 is selling out quickly in some regions is that the stocks of the device are lower compared to the iPhone 15. Therefore, apparent sales success may actually be temporary. Actual figures: Global pre-orders for the iPhone 16 are about fell by 13% It shows.
Although Samsung is one of the largest companies supplying screens to Apple, it may not be as affected by this decline as LG, as the company also supplies products to many brands other than Apple. Since LG is largely dependent on Apple, this decline in sales could seriously affect the company’s financial results at the end of 2024.
iPhone 16 in-depth review!
In the second quarter of 2024, Samsung’s display division made a profit, while LG’s display division reported a loss of $71 million. That’s why LG’s performance in the second half is quite critical. What do you think about this? You can share your opinions in the comments section below.
