Meta has decided to stop the bonus program it offers to Reels producers. The program will return in the near future in a revised form.
Social media platforms depend on creators and consumable content to reach more users. While this caused a fund race for content producers between platforms, today from meta An interesting move has come.
Meta gives Reals creators on Instagram will stop the bonus earning program explained. Content producers will thus lose one of their main sources of income.
A statement came from Meta: The program will return with a different design
Meta has been discontinued in a statement to Business Insider. Reels Play He shared that he is expanding the tests to improve his program. However, the company stated that it has stopped the program on both Facebook and Instagram for now.
The program will not say goodbye to creators entirely. The company said it will look for ways to bring the program back in a more targeted way. However, no explanation was given as to when these plans could be completed.
The program, which was implemented in 2021, divided the content producers into two. Some manufacturers in just a month 35 thousand dollars While some say that they have made incredible money, such as 100 dollars He said it was approx.
The Reels Play program has not yet been implemented in countries other than the US.
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Source :
https://www.businessinsider.com/instagram-facebook-pause-reels-us-play-bonus-money-creators-program-2023-3