Tillmann Prüfer is a member of the editor-in-chief of “Zeit-Magazin”.
There’s a candy mix that we serve more often called Celebrations, and it’s a product of the Mars-Wrigley group. For example, Mars has Twix, Mars, Snickers, Milky Way and Bounty. All of these bars are included in this mix in mini format.
If you decide one evening to eat something that brings red dots at the food traffic light but pleasantly raises the blood sugar level, then this is exactly the right product. Not many bars are left quickly. But always one type, namely the “Bounty” coconut bar.
Nobody likes to eat the bounties. I don’t know why – or I do know why. Because they taste like coconut and their consistency is neither fluffy nor creamy, nor crunchy, but rather woody.
When we eat coconut, we no longer think of South Sea beaches, maybe that was the case in the 80s. My feeling is that there are fewer coconut candies than before. Haribo’s Colorado blend also includes a liquorice confection that has a coconut coating – nobody in our family eats that either.
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I have now read that Celebrations will be offered without a bounty in the future. It should even be marked on the packaging that “no bounty” is included. It’s the first time I’ve experienced a product being advertised as saying something isn’t in it anymore. So of course, less sugar, less fat, no palm oil – things that are generally considered harmful. But a product that advertises less product?
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I’ve read that Bounty has been sold since 1951, mostly in Europe, but little in the US, where they eat a competing product called Mounds. One wonders: why is there Bounty at all? Maybe we need things in our everyday life that we don’t like in order to appreciate others more.
If the Bounty is gone, Snickers might not be as tasty. Maybe Bounty was created just to punish, or at least not spoil, humanity. Maybe so that mothers can give their children something sweet to take to school that just doesn’t taste that good and isn’t eaten after all. Sort of like a life hack.
According to media reports, the Mars-Wrigley group fears that consumers will avoid products that they don’t eat whole because of inflation. That’s why celebrations are being adapted more to consumer preferences on a trial basis. This would make Bounty a victim of the economic crisis. If Haribo Colorado will soon be offered without the white confectionery, the recession has reached us too.
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