In April this year, Humane, a company founded by former Apple employees, introduced the first screenless wearable AI device, Ai Pin. The device, which is priced at $699, also requires an additional $24 monthly subscription fee. According to internal sales data reported by external media The Verge today, the number of Ai Pin returns exceeded the number of sales from May to August. So why wasn’t AI Pin successful?
Humane AI Pin has received more returns than its sales in the last three months
According to a source with direct access to sales and returns data, around 8,000 Ai Pins have not been returned as of June, with around 1,000 still in customers’ hands to date. 7 thousand devices left. The data shows that Humane’s total sales revenue for AI Pin and accessories is approximately 9 million dollars The total number of Ai Pins sold is approximately 10,000, which is only 10% of Humane’s goal of selling 100,000 units by April 2025.

This as-yet-unreleased data further illustrates Humane’s struggles. Ai Pin sales are far below the $200 million it raised from prominent Silicon Valley executives like OpenAI CEO Sam Altman and Salesforce CEO Marc Benioff.
Humane spokesperson Zoz Cuccias told The Verge, “Somemistakes” He said that these included financial data. However, when asked what these inaccuracies were, Cuccias said “We do not interpret financial data, we leave it to our legal advisors” said.
Sources said that when an Ai Pin is returned, the company could not renew and this is Ai Pin electronic waste confirmed that it had caused the device to become unusable. Humane also lost the opportunity to generate revenue by reselling the device.
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