The wind of crypto money and blockchain, which has influenced the whole world in recent years, continues to grow. Although it was not accepted by many because it did not stand on solid ground in its first years, it has recently started to climb and became the center of attention of important names. World-famous football player Lionel Messi was also added to these important names.
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Lionel Messi becomes global brand ambassador of fan token site Socios.com
Lionel Messi has agreed to become the global brand ambassador of the fan token site Socios.com. According to the information announced, it will take 3 years in the first place. The parties signed a partnership worth 20 million dollars. Messi will only be the brand face of the site. The deal does not include any cryptocurrency. The famous football player made the following statements in his statement:
Ever since I played my first professional game, the passion of the fans has been a driving force that inspires me for the best. I am proud to join Socios.com’s mission to create a more connected and rewarding future for fans around the world. Fans deserve recognition of their support for their team and opportunities to influence the teams they love.
Socios.com can be described as a mobile application and site that uses a cryptocurrency called Chiliz (CHZ). Clubs or fans participating in this platform can trade on the Fan Token, which offers some privileges. Lionel Messi will undoubtedly add color to the platform with his over 400 million followers.