How Was Shell Founded? – Webtekno

From the seashell in the logo As can be understood, how did Shell, which sells seafood, manage to become a world brand in oil?

rapidly growing The company made a great entry into the oil industry. What did he do right?

In 1833, Marcus Samuel entered the seashell trade by opening a small shop in the east end of London.

This small beginning turned into a giant import and export business over time. Son of a family living a modest life Marcus JuniorHe discovered the trading potential of oil when he visited Baku. He also saw that exporting kerosene for Japan’s kitchen and lighting needs was an important opportunity. That’s when everything changed…

But this sector It was under the monopoly of a giant company based in America. Marcus began developing strategies to make prices competitive.

The opening of the Suez Canal in 1869 also opened a new route for trade.

New tanker designs were needed to meet safety standards. In 1892, Marcus by ordering a special oil tanker Transported 4000 tons of Russian kerosene to Singapore and Bangkok. They have now started to achieve the success they wanted in the commercial sense.

British and Dutch companies came together to Asiatic Petroleum Company The joint venture, which started with its establishment, achieved great success in a short time.

The 1890s started off difficult for the Royal Dutch Company.

Kessler, Chairman of the Board of Directors, Henry Wilhelm Augustus Deterting His meeting with was what changed the fate of the company. Competition against Standard Oil in the Chinese market increased the company’s international power and greatly expanded its influence in the world oil industry.

Henry Deterding’s leadership was limited to Shell Transport and Trading Co. Not through partnership with; He also came to prominence with his liquidation of Standard Oil. These successes are what established Shell as a leader in the oil industry.

With its merger with the Royal Dutch Petroleum Company, Shell’s symbol became known worldwide.

Although its logo changed over time, the design was still the same.

In our country, the company has been operating since 1923. strengthened its presence in the energy sector. Especially in the 1960s, it increased its presence in the Middle East and made discoveries in the productive oil field Yibal, which was an important step towards transforming the country’s economy.

This caused the company’s influence in the international arena to gradually increase.

Instability in the Middle East in the early 1970s to the rise in oil prices Why Shell though; coal, nuclear energy and metals It started to diversify itself by turning to alternative energy sources such as. In addition, it accelerated its exploration in the North Sea and the USA and expanded its international supply over time.

After 10 years, as oil prices fell, the company concentrated on growth through acquisitions. Intensive research, technological innovations and the discovery of new oil resources have increased the company’s competitiveness. In the 1990s, in biomass and gas-to-liquid (GTL) technologies made significant progress.

Who digs all these successes with his nails Shell, It still continues to maintain its leading position in the sector.

Our other content that may interest you: