Today, we do most of our shopping online. As such, establishing an e-commerce site has become a good entrepreneurial idea. So how and where to start e-commerce? We have listed the suggestions that will come to you such as medicine.
an important part of our shopping. e-commerce Online shopping has become a big part of our daily life, as we do it through platforms. In addition, e-commerce, one of the most popular business models of today, has enabled many entrepreneurs to step into the commercial world.
However, there may be many question marks in the mind of someone who wants to start e-commerce from scratch. You may also want to start e-commerce, but you may have various hesitations about how to do it. Come together’how to start e-commerceLet’s answer the question through our suggestions.
Suggestions for those who want to start e-commerce:
First of all; Analyze the market:
Whether you’re into traditional or e-commerce, the first step you should take in getting started market analysis is to do. the market research Doing this will enable you to determine the right strategies in almost every subject, from the product you sell to the target customer group you will appeal to. It goes without saying that these strategies play a key role in the success of your business…
Market analysis, which allows you to find your target audience, also allows you to examine and research your competitors. Being able to analyze your competitors will allow you to develop your own business as well as get to know potential customers. At the same time pricing studies It is a very useful step.
Build your brand:
As with all other business models e-commerce Businesses also need a brand identity. Brand identityis one of the most important factors in the success of your business. When choosing your business name and determining your brand’s colors and logo, you should keep your plans extremely strategic. Find a unique and effective name that expresses what your product is; social media You should also check whether there is a legal name right with usernames.
In particular, businesses aiming to globalize, brand identity It is extremely important to plan with its global audience in mind.
While building your brand; from the packaging you will use, from website design brand your face you should design on the same design line.
We take things to the official level: Start a company:
What we have told so far was more about market studies. But of course, you need to establish a company in order to continue the legal activities of your business. There are many different types of companies. Among these company types, it is very important to choose the most suitable one according to the capacity of your business. E-Commerce It may be a good start for a new business or person to prefer a sole proprietorship.
The different types of companies you can choose other than a sole proprietorship are as follows:
- Incorporated company
- Limited company
- Unlimited company
- Limited Company
- Cooperative Company
You can now start sourcing:
We are at one of the most concrete steps you will take to bring your idea to life. Your marketing activities and your company are complete, it’s time to supply the products you will sell. At this point, your methods may also change depending on the product you have in mind. For example, if you sell physical products, you may need to manufacture your products yourself or work with a supplier. Dropshipping, that is, if you are considering adopting the drop-shipping technique, you can keep your overheads lower in this way. But the management process can be challenging.
The products are in your hand, planning the queue warehouse and stock management:
- Set a minimum stock amount for each product you sell
- Make good product stock naming
- Perform daily incoming and outgoing product checks
- Build sustainable relationships with your suppliers
E-Commerce On your site, you need to keep up to date with the stock controls of the products you sell. You should apply the changes in your stock on your site simultaneously. At this point, the most critical part is to categorize and name the products in your stock. Because in this way, you will have a much more organized system.
It’s time for the product to meet the consumer: Make cargo deals
Shipping in E-Commerce integration is the first operational step that will take place after the sale of the product. Customers generally purchase the product within the first 2-3 days. to be delivered they demand. Cargoes may arrive late to the customer due to disruptions that are not usually caused by businesses. As a result, this can damage the prestige of the brand.
Cargo companies integrate with warehouse and stock management software and distribute cargo, especially in order to prevent disruptions in e-commerce activities. The aforementioned cargo integrations speed up your e-commerce business. In this way, customers can transparently monitor the cargo tracking process and the shipping times of the products.
Your storefront: Build your e-commerce site
You can think of your e-commerce site as a shop window in your mind. your customers, your e-commerce site Thanks to this, you can learn about your business, browse your products and make a purchase decision. Therefore a professional e-commerce Having a website is extremely important.
The most practical and healthy method to perform this transaction may be to continue your transactions with an e-commerce infrastructure. Although it may seem challenging to find the right e-commerce packages for your business, it has become extremely practical thanks to today’s new generation technologies. It is now very easy to set up an e-commerce site with different design templates without having software knowledge.
It’s time to improve your site; Invest in digital marketing channels
It is extremely important that you give importance to digital marketing in the e-commerce business model. digital marketing techniques It is very difficult to create brand awareness and provide traffic flow to your site without using it.
6 important digital marketing methods/models that you can apply in e-commerce:
- Email marketing
- Search engine ads
- Social media ads
- SEO (Search engine optimization)
- Content marketing
- social media marketing
Before forgetting, what are the necessary documents before starting E-Commerce?
In order to start e-commerce and continue your transactions legally, you need to establish a company. This type of company can be expressed as a sole proprietorship or limited liability company. Different for the establishment of companies to the documentation is needed.
Documents required to set up an e-commerce site:
- MERSIS number for natural or legal persons
- Tax identification number
- TR ID number for tradesmen and craftsmen
- Photographs of the founding person or persons
- Electronic Commerce Information System (ETBIS) registration
- Business title
- Industry, product and service type
- Type of trade (eg B2B, B2C)
- KEP address
- Agreement notification with payment intermediary institution
- Agreement notification with the cargo company
- Agreement notification with infrastructure provider
- Foreign bank information for international financial transactions
- The location of the database
In this content, we tried to answer questions such as how and where to start e-commerce, how to set up an e-commerce site. We hope that we were able to clear your doubts about how to start e-commerce. Good luck everyone!