Many of us have seen Hailey Bieber’s recently released phone cases on social media. So what exactly is it that makes these phone cases so popular and earned Hailey Bieber millions of dollars?
The person who puts the case on his phone goes in front of the mirror to take a selfie, right? This functional cover apparently Many women liked it very much in case.
Come get these phone cases and The marketing tactic behind Let’s examine it.
Hailey Bieber always manages to make a name for herself in the ever-changing world of beauty and technology.
The phone case with a lip gloss compartment, introduced by Bieber’s beauty brand Rhode, is more than just a useful accessory. skillfully thought out It is a marketing tool.
The fact that Bieber has sold more than a million copies since launching his product proves this. Rhode’s phone case with lip gloss holder is Bieber’s best seller ‘Peptide lip treatment’ It is designed to act as a holder for the product named.
The reason for this is that Rhode integrates this product into consumers’ daily lives and makes it as indispensable as their smartphones.
This product makes it easy to find lip glosses that are currently lost in the depths of our bags or jacket pockets. And considering we’re in the era of mirror selfies, this phone case It is a free marketing stream for Rhodes.
In summary, this phone case with a lip gloss compartment is much more than an accessory. Increases brand visibility, attracts consumers’ attention and A product that solves a common problem of women. Don’t you think it’s a genius tactic?
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