The coffee bar chain from Sweden wants to score with Scandinavian cosiness.
(Photo: Espresso House)
Dusseldorf Espresso House is the first coffee bar chain in Germany to offer a coffee flat rate. For EUR 34.90 per month, customers can have a cappuccino or iced latte poured out by the barista every two hours. “Anyone who drinks a cappuccino three times a day for what would otherwise be 4.29 euros comes to a goods value of 257 euros over 20 working days,” calculates Nikolas Niebuhr, Germany boss of the leading Scandinavian coffee house chain.
The flat rate for the complete menu with specialties such as Iced Cappuccino or Frapinos is available for EUR 64.90 per month. The monthly subscription for filter coffee and tea costs 14.90 euros. “For the price, it’s no longer worth making coffee at home or in the office,” says the 48-year-old.
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