How Did Mobile Games Earn Millions Achieve This Success?

Data analysis and research platform SocialPeta examined what mobile game developers did when advertising in 2021. The analyzes show what needs to be done when trying to advertise.

The widespread use of smartphones has enabled the mobile gaming world to grow enormously. Almost everyone you see today when you look to your left and right, at least one mobile game He plays fondly. Of course, mobile games with stronger budgets, thanks to their advertisements achieved worldwide fame. So how did the mobile gaming world use ads last year?

Working on marketing data especially for the mobile game industry. SocialPeta, presented important data for developers with its mobile game ad market review. Analyzes are critical for developers to grow. Come together, in the mobile game market wanting to be a winner Let’s take a look at that report that every developer should pay attention to.

2021 advertising studies of mobile game developers

Significant growth in the number of game advertisers in 2021 compared to 2020 slowdown it happened. On the subject, SociaPeta claims that it saw a 5% growth in in-game advertisers in 2021 compared to the 44% growth rate in 2020.

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The average duration of creatives increased by 87.9% in 2021 Reached 32.5 days. This is because advertising data shows that classic materials are more popular in the market.

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5.6 million video creatives were placed in 2021, a 73% increase from 2020. Video creatives are the result of the continuous upgrade of mobile devices, 5G networks, and the development of mobile technologies.became the mainstream of eclecticism.

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casual games became the mobile game genre with the most advertisers, with more than 18 thousand advertisers. And also, RPG (Role Playing) games are the genre with the most creatives, with a total of over 6.6 million.

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CPM of mobile games on meta platform in 2021 increased 34%. Also, the average CPM of mobile games in the US has exceeded $28, which is a 93% increase over the average stats for 2020. The average CTR of mobile games averaged 29% year over year. 1.28% recorded as.

Advice for those who have a mobile game and want to advertise

Socialpeta also offers developers who want to advertise after their analysis. gave some advice. The team, which created a special list according to the ads and results in 2021, offers important tips for developers who want to advertise for the game they have developed.

Simple activities added to ads for strategy games

Many SLG advertisers have added light elements such as casual or puzzles to their creatives. Advertisers apply this strategy to acquire casual game players, resulting in total UA (user acquisition) lowered the cost. However, it is not good for casual game players to retain. On the other hand, some advertisers are using this strategy for long-term game operation, stopping user acquisition and lowering advertising costs. is stable.

Use of real stories and people with advertisements for RPG games

RPG ads, mostly real people and real stories contained. Advertisers have implemented this strategy to increase their credibility.

Getting support from phenomena or famous names

In addition to acquiring game users through advertisements, working with celebrities It could be more promising. They have a converted fan base and audience loyalty to get people to download games. For example, the famous football star in 2021 Cristiano Ronaldothe character of Chrono, which significantly increased Free Fire’s downloads, came to life and thus directly advertised the game.

Don’t forget the female players

Matching and simulation games are predominantly played by women. That’s why advertisers from a feminine point of view creates associate creatives. Many advertisers make ads that describe the real-life emotional and feminine behavior of female actors. E.g; highlights an ending relationship, a broken heart, her makeup and more. Some ads are strategically created specifically to show how miserable the lives of the protagonists are. themselves to upset and it will make them want to download the game to save them.

Lower advertising costs

Average watch time for simple game ads is 4.2 seconds. Advertisers display the game directly in advertisements that allow players to understand the game. Vertical scenario and, among others, one-handed useshows the comfort of the game that appeals to the preferences of casual game players.

Forecasts for the mobile game advertising industry in 2022

Socialpeta, as a result of its analysis, in the advertising sector in 2022. will be trending predictions also shared. Finally, let’s take a look at these predictions together.

Knowing the Right Audience Will Promote Market Success

Looking to get the most out of mobile gaming in 2022, marketers should see their target customers and how their ads are performing. with a comprehensive understanding develop strategies. In other words, they will analyze campaign effectiveness based on concrete indicators rather than solid metrics and to gather the necessary data. They will use smart systems like SocialPeta. This is how marketers will change their strategy to ensure they optimize their spend allocation, further drive increased performance, and deliver consistent relevance for mobile gamers.

Ad Analysis Will Be Important in 2022

Competition in the mobile game market is increasing. This competition is similar to a wrestling match where the winner dominates the field. Similarly, marketersThey need a data-driven strategy that can be successful against their competitors and dominate the industry.

Creatives are key to success in mobile game user acquisition

Best for mobile games produce creatives not easy. However, the place of these ads in target markets will be a priority. Important partners of SocialPeta expressed their perspectives on this issue as follows:

User privacy is more important than ever. Due to the limitations of SKAN, advertisers are required to produce and optimize creatives. they will try harder. – chartboost

How to link products to creatives? How do you tell creative advertising stories to attract more users and appeal to their tastes? These are things that need to be resolved before creative ads can win the competition. are basic questions. -Moonton

Marketing Tools Will Help Marketers Get More Opportunities for App Growth

MarTech and its Creator Economies are a real goldmine for marketers. AppLovin Marketing Director Katie Jansen According to the statement made by:

As we emerge from the pandemic and live in a vibrant creative economy, marketers’ tools have changed and expanded. Consumer behavior, especially their use to properly conduct and enjoy all aspects of life on mobile devices, coupled with the proliferation of content creation platforms, enable marketers to more efficiently monetize and definedcreates significant opportunities for them to market to relevant audiences.

Conclusion

Each competition winner takes his place for victory. Similarly, the global mobile game market is increasing day by day. competitive halo is coming. However, advertisers who know how to play their cards well are the ones who will produce results that skyrocket. Interestingly, the information needed to thrive in the mobile gaming market is at your fingertips. Learn and apply them well and you will have the best experience as a result.. Finally, to thoroughly review the above and access more data SocialPeta 2021 Global Mobile Game White PaperYou can download the whole.


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