After Facebook changed its name to Meta, there was great interest from world-famous companies. metaverse the latest luxury clothing brand to the world Gucci also participated.
The world-famous Italian clothing brand Gucci, Metaverse’s most popular Ethereum based platform at The Sandbox announced the purchase of virtual land.
Crafting the future, pixel by pixel. Vault is building its own virtual world on @TheSandboxGame. Discover more https://t.co/wEUMFPiNsg #GucciVault pic.twitter.com/GVW1mpyJQC
— gucci (@gucci) February 9, 2022
Gucci Keeps Up With Technology!
Gucci, which entered the world of NFT last year, continues to take rapid steps in the field of technology.
Gucci, which did not make any statement about the amount of land it bought, will start selling virtual clothing products that players can use within the platform in the future.
“For the next generation of gamers, virtual fashion is just as important as real-life fashion,” said Sebastien Borget, co-founder of Sandbox. said.
It has partnerships with many brands and names such as The Sandbox, Warner Music, Snoop Dogg, Adidas, Atari, CryptoKitties, which have made a name for themselves with the investments they have received.
More Than Real Life Price!
The luxury clothing brand has previously partnered with online gaming platform Roblox to release a clothing collection.
In the virtual space Gucci created in Roblox called “Gucci Garden Experience”, bags were sold more expensive than their real-life prices. Because 4 thousand dollars was paid for a Gucci bag in the virtual world.