Google Could Be Fined Millions of Dollars for Ads

The United Kingdom and the Netherlands sued Google, alleging that it interfered with competition through ads. If the case ends up against Google, the company could face penalties far more severe than money.

Faced with a new lawsuit almost every day in recent years, Google sometimes unfair competitionsometimes bribing your competitors sometimes cheating its users He had to pay a large sum of money for it. However, the lawsuits filed against Google are incessant.

This time the UK and the Netherlands have turned to Google. because it prevents competition and puts itself in the foreground through advertisements. sued. If the lawsuit turns out to be negative for Google, the company may face more serious sanctions than fines.

It hinders competition

In the lawsuit filed today, authorities in the United Kingdom and the Netherlands have claiming to have agreements with some brands that the company mostly shows the ads of these companies on search engines and websites, and that it shows the ads of competing brands “on purpose” he claimed to have pushed it into the background. Following the serious accusations, Competition Authority officials in both the UK and the European Union said that the US tech giant scrutinized advertising systems.

The authorities also compared Google’s search engines such as Microsoft Bing, Yahoo and Yandex. be more manipulative and claimed it was “advertising itself” by showing biased results to users. This behavior of the company only to the United Kingdom More than 25 billion euros in damage was noted in the court records. Google officials, on the other hand, did not comment on the lawsuit or the accusations.

If the outcome of the lawsuit goes against Google, the company will not only pay hundreds of millions of dollars in fines, but will also be excluded from advertising deals in the UK and Netherlands. will be prohibited from making any commercial agreements for a certain period of time.

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If you remember, in June last year, France gave full notice to Google due to a similar situation. He was fined $268 million.. Google officials still have not made a statement about this penalty given last year.

Source :
https://techcrunch.com/2022/09/13/google-adtech-antitrust-damages-lawsuits-uk-netherlands/


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