Google challenges Amazon in online shopping

Google’s new campus in Mountain View

Many users now start their product search directly in the Amazon search mask – Google wants to change that.

San Francisco, Dusseldorf The world’s largest online retailer Amazon has to face new competition from an even bigger tech giant. The search engine operator Google apparently wants to attack Amazon in its core business and focus more on online shopping.

In the future, companies should be able to interact directly with their customers via the search engine and the Google Business Messages service. The purchase of products should be possible in one step via the Google search, announced the manager responsible for the area, Bill Ready, at a conference on Tuesday.

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