The British call the reflection of luxury and elegance on the car as Jaguar. The British automaker today serves as a sub-brand of Land Rover. Surprising decisions were made in its homeland for the brand, which has an optimistic user base around the world. These decisions come to mind, “Is the Jaguar sinking?” brought the question.
The brand has 80 dealers in total in England. Some of these dealers are partners with Land Rover. Jaguar management has decided to close 60 of these 80 dealers. With this decision, the British brand will have a total of 20 dealers in its homeland.
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The brand has a total of 80 dealers in its homeland, England. The majority of these dealers have the JLR name. Namely Jaguar-Land Rover. Brands that have joint dealers prefer to call these sales centers “brand houses”. Renault continues a similar practice with Dacia.
In a statement, Jaguar stated that new electric models will come. Then he added that the world has become more digital and now everything can be bought online. The brand plans to make the majority of its future Jaguar sales online. In other words, the claims of “Jaguar sinking” are unfounded.
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The brand stated that in line with this strategy it will follow, it will also get rid of the “dealer costs” item that brings a certain burden to the company. What is meant by this list of expenses is the transportation of the cars sent to the showrooms, the infrastructure and superstructure expenses of the sales areas, and the personnel costs. The British company stated that with the decrease in these expenses, it will experience an increase in the profit rate. He then stated that they did not care about the discourses such as “Jaguar is sinking”.
This application is not a first. There are companies that have gone online before Jaguar. Mercedes Benz has an online store service. Here you can configure the vehicle you want and buy it. Then the brand takes care of all the procedures for you and brings your vehicle to your door. In Turkey, it provides the same service at BMW together with Mercedes-Benz. It is expected that other brands will switch to this method in the near future.
You can also benefit from the online sales service for the purchase of second-hand vehicles. There are many companies that implement this system in Turkey and in the world. So what do you think? Do not forget to tell us your comments on the subject! You can reach the ShiftDelete.Net YouTube channel by clicking the links below.
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