Apple, the most valuable company in the world, is at the top in all markets it appeals to. The company, which has a wide range of products from iPhone to Watch, is also a favorite of young people. According to the research, 87 percent of Generation Z owns an iPhone.
87 percent of Generation Z owns an iPhone
A new survey by a research firm reveals the dominance of the iPhone among American teenagers. The survey, conducted last September, interviewed more than 9,000 young people, but was similar to the previous survey conducted in April.
Apple’s dominance in the smartphone world remains impressive. Accordingly, 87 percent of young people use iPhone. In addition, 88 percent of young people say that their next device will be an iPhone. This rate remained unchanged despite worsening economic conditions and rising iPhone prices.
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The survey also measured Apple Watch and other wearable technologies. While 35 percent of young people were using Watch in April, this figure has been at a similar level (34 percent) in recent months. This means 14 million American teenagers use Apple Watch.
On the other hand, Apple Pay was the popular payment service among survey participants. 42 percent of survey participants used Pay in the last month. While the virtual and augmented reality market is also growing, it was stated that 31 percent of young people own VR. This comes with the excitement of Vision Pro.
It should be noted that this survey was conducted with users in the USA. However, despite economic factors such as inflation and price increases, it revealed the loyalty of young people to Apple.
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