BMW’s compact class is stepping into the world of electric vehicles. The BMW 1 Series is becoming an affordable electric vehicle as the brand targets younger buyers. BMW’s 1 and 2 Series will be released with electric models named i1 and i2.
BMW 1 Series will be transformed into affordable electric vehicle for young buyers
These two new electric vehicles are under development in Munich. BMW plans to sell electric 1 and 2 Series models together with gasoline models. According to AutoCar, the BMW 1 Series will be available as an electric hatchback or sedan. Meanwhile, the i2 will serve as the “spiritual successor” to the i3.
Bernd Koerber, head of product and brand management, BMW “connecting with the younger generation” and stated that he wants to expand in all markets. Koerber emphasized that these vehicles may have low profitability, but they are intended to attract young customers and develop BMW in certain markets.
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With rival Mercedes-Benz withdrawing its A-Class from the market in 2026, BMW sees this as an opportunity. The electric 1 Series is expected to launch in 2027, followed by the i2 in 2028. These electric vehicles will be built on BMW’s Neue Klasse platform.
BMW introduced the Neue Klasse electric vehicle platform last September. This platform represents the brand’s future high-tech and efficiency-oriented electric vehicles. Neue Klasse electric vehicles, “30 percent more too much rangeanother 30 percent fast charging and 25 percent productivity “increase” will present. BMW CEO Oliver Zipse has announced the launch of six Neue Klasse electric vehicles “from SUV to sedan” over the next 24 months.
Two special variants are being developed on the Neue Klasse platform: NBx and NAx. NBx is designed for front- and four-wheel drive models, while NAx is designed for electric vehicles with rear and four-wheel drive. The new electric 1 and 2 series will be the first models to use the NBx platform.
BMW plans to launch the first Neue Klasse model in 2025. This model will be a sedan, followed by an SUV model. With this move, BMW is trying to attract young buyers to the electric vehicle market? So what do you think? You can write your opinions in the comments section below…