Everyone knows that Facebook has lost its appeal among young people, and Meta is aware of this. Meta has not given up on its efforts to make the Facebook application popular again among young people. The company has embarked on a major transformation process to win back young people. So, will the young people who are offended by Facebook come back?
Could Meta make Facebook popular again with young people?
Tom Alison, responsible for Meta’s Facebook application, announced in a statement on the official blog that the platform will make important changes for young people. alison, “Facebook still appeals to everyone, but we’ve made significant changes targeting young adults to build the next generation of social media consumers,” said.
The main reason for these efforts is that Meta is trying to compete with TikTok. Because TikTok has become so popular among young people that whoever can catch it may love it. About three years ago, Mark Zuckerberg told young people that the company “pole star” He said it should be. Now, the aim is to transform the Facebook application from a flow based on user connections to a structure focused on the discovery of new content.
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Alison noted that Reels and mainstream recommendations have already been improved thanks to advances in artificial intelligence. He also said that more products will be powered by advanced recommendation technology next year. Private sharing and video calls are also on the rise, she added.
Meta goes full-screen for Facebook in April in portrait format introduced a new player. This feature allows Reels, live videos and other content to be displayed in a full-screen vertical format, similar to TikTok. Meta hopes to win back young users with these innovations.
So, will Meta be able to attract young people to Facebook again with these changes? Because it looks like it will be a very tough fight. Time will tell whether these innovations made to attract the attention of young people and keep them on the platform will be successful. What are you thinking? Will Facebook become popular again among young people? Don’t forget to share your comments with us…