Facebook Trying to Find Backdoors for Ads


Facebook is trying to rule out the fact that it will not be able to follow users with the features that iOS 15 will have, thanks to new features. Announcing new features in this context, the company seems to fit the Facebook-Instagram-WhatsApp trio more closely together.

US-based technology giant Apple, a brand new operating system that will give life to iPhones on September 20 iOS 15will make available. This operating system will enable an important process to begin for users and mobile application developers. Thanks to the new privacy and security features that Apple will make available, mobile applications will be prevented from tracking users. This is also directly Facebook will complicate the work of all advertised applications, including

Not ignoring that the decision made will make it difficult for the ads to be shown to the right people, Facebook said in its statements. developing new features and announced that it will make them available in the near future. These features seem to bring Facebook and Facebook-owned WhatsApp and Instagram closer together. The new features of Facebook, which has been talked about that it may have to dispose of the applications it has a while ago, you don’t care makes you think.

Here are the new features of Facebook that will be available in the near future

According to the statements made by Facebook, users will be in the near future. with the possibility to choose the categories they are interested in they will face. This feature, which will be available on Facebook, will allow users to determine their interests. In fact, a user will have the opportunity to easily access posts related to a category he is interested in. However, the main purpose of this feature is based on the user’s interest. show ads it will be.

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Business owners can communicate with users on Facebook, WhatsApp or Instagram. providing messages They can buy ads. With another feature developed by Facebook, the scope of this situation will be expanded. Facebook decides on which platform the most likely communication of the user and the business owner will take place, and decides on the messaging application in question. automatically will default. In other words, if a user uses Messenger more, the business owner will also have the opportunity to talk to that user over Messenger. As an extension of this feature Instagram and WhatsApp The company, which will also allow the account to be connected, will make it possible to reach the WhatsApp accounts of business owners with a single tap on Instagram.

Facebook

The features Facebook is working on are not limited to these. Company, Facebook Business SuiteIt will also make it more functional. Business owners will be able to manage emails, send remarketing emails, use a file manager for content, and see insights into which shared posts are most effective. In addition to all these, to the employees of the enterprise, “Business AccountA new feature called ” will also be introduced. This feature allows employees to access services such as Business Manager from their individual accounts. with a different account will achieve.

In the statements made by Facebook, there is no information about when the new features will be available. nothing clear has been said. However, some of the features we have mentioned so far have already started to be tested with limited user bases. In other words, the company that wants to rule out the iOS 15 threat will take its steps quickly and decrease in advertising revenue It looks like he’s trying to avoid it.

Source :
https://techcrunch.com/2021/09/16/facebook-revamps-its-business-tool-lineup-following-threats-to-its-ad-targeting-business/