Samsung, 2023 One of the most popular technology companies as of the year. The South Korean company has a wide range of products from smartphones to household products. Recently, there has been an important development regarding the technology company. Samsung rebranded in one country and changed its name.
Samsung changes its name in Japan
Samsung, 2015 yearmaking a critical decision in Japan market In particular, it changed its name and instead started to use the name “Galaxy” in the country. The reason for this decision is that the South Korean company sees Japan as one of the most difficult markets to enter. At this point, the products to be sold in the country Samsung name removed and the name of the company’s successful brand Galaxy was added instead. The company operated in Japan from 2015 to 2023 with its brand name, not its main name.
Samsung officials In the statement they made at that time, the market made the relevant decision. special to your demands They explained it as being more convenient. According to the latest information, the company has decided to go back to the past and has recently started using the Samsung name in Japan.
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South Korean company, February 28 since online shop And social media on their platforms again Samsung your name started using it. At this point, the Galaxy S23 series, which was sold in the country, was rebranded as “Samsung Galaxy S23” after the decision. And also Galaxy customer changed to services. In short, Japan is on par with the rest of the world in terms of the Samsung name.
In the first place, there is no response from the authorities regarding the re-use of the Samsung name, which was changed due to political tensions between Japan and South Korea. explanation did not come. However, according to the allegations, the company refused to give up its name. institutional to your identity He thinks it hurts. For this reason, it is stated that he decided to return to the past.
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