Brands began to withdraw from the platform due to the changes made by Elon Musk after he bought Twitter. The company began to suffer financially, as most of Twitter’s revenue came from advertising. Elon Musk then started to provide support for companies to advertise on the platform. Let’s take a look at the details of the news together.
Elon Musk promotes Twitter ad impressions
Elon Musk regretted that car brands and tech giants did not advertise on Twitter. The famous businessman launched an incentive campaign this month for giant brands to show ads again on the social media platform.
According to an email seen by the Financial Times, Twitter will provide exposures equivalent to $1 million to companies that pay at least $500,000 for the ad. Those who pay $350,000 will receive an additional 50 percent impression. For those who pay an additional $200.00, the firm will provide additional ad impressions worth 25 percent, or a quarter of what they spend.
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This incentive for Elon Musk’s Twitter ad impressions will last until the end of December. The dismissals made by the business person to make money for the company, especially the problems with the senior managers, caused the trust to be shaken. In addition, everyone’s access to a blue tick for eight dollars has caused fake accounts to replace celebrities and brands.
On the other hand, the businessman announced that Twitter offers 90 billion views a day and that the system is live, in the shares he made on his social media account today. In addition, he stated that they will soon announce the number of views of all tweets. Companies that advertise on Twitter are likely to consider this issue.
What do you, our readers, think about this issue? Do you think it’s the right step for the Twitter CEO to make this incentive after he fired many people for financial reasons? You can express your views in the Comments section.