E-car manufacturers could rely on the wrong models

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The SUV presented in Munich last year is intended to establish itself in the upper middle class.

(Photo: Reuters)

Dusseldorf, Stuttgart Within a few days, two Chinese car giants announced their presence in Germany: BYD and Great Wall Motor (GWM) will be offering the first electric cars on the German market at the beginning of 2023. The technical data are impressive, the prices a challenge. Models like the Seal from BYD are available in China from the equivalent of around 32,000 euros.

Starting next Monday, BYD, China’s largest electric car manufacturer, will be presenting its European strategy for two days in The Hague. The vehicles are just the beginning. “In three years, a first Chinese manufacturer could set up its own plant in Europe, if not even in Germany,” expects Ralf Gaydoul, partner at the Horváth management consultancy.

He advises Chinese customers on their market entry in Europe. “The chances for the Chinese car manufacturers are basically very good at the moment, since the European vehicle manufacturers are not able to deliver due to the delivery bottlenecks,” says Gaydoul.

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