Last month, the use of the phrase ‘Made in Turkey’ was abolished, and it was announced that the phrase ‘Turkey’ would be used in all export products and international correspondence. Now, the Directorate of Communications has announced that it has launched the ‘Hello Turkey’ campaign to strengthen the Turkish brand.
With a new circular published in the Official Gazette last December, the phrase ‘Made in Turkey’ is used in export products, and ‘Turkey’, ‘Turquie’ etc. in all international correspondence. We have conveyed to you that foreign expressions can no longer be used. In addition, in the areas specified in the circular, only ‘Turkey’ It was stated that the phrase would be used, and it was stated that this decision was taken in order to strengthen the Turkish brand.
now too Presidential Communications Department, made a new post about the efforts to strengthen the Turkish brand and spread it all over the world. Within the scope of these purposes, social media#helloTurkeyA promotional video was shared under the tag ‘.
“#helloTurkey for Turkey”
Head of Communications Fahrettin Altun In the post shared by Twitter, “Turkey strengthens its own self and identity in language and communication, as it does in every field. ‘Turkey’ not ‘Turkey’. #helloTurkey for Turkey” expressions were used. In the shared video, foreign tourists in different parts of the country ‘Hello Turkey‘ message was observed.
According to the news, this promotional video is shared by well-known influencers in digital media under the hashtag #helloTürkiye. This creates interaction around the world. To strengthen the Turkish brand It helps. In addition, with the campaign now ‘Turkey’ etc. It is also aimed to popularize the use of only the phrase ‘Turkey’ instead of the phrases.
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Chairman Altun also made statements about his goals on the subject. To strengthen the Turkish brand Turkey Brand Office Altun stated that they will continue to work to increase the global image and brand value of the country. Stating that the office will work together with public institutions and organizations and the private sector, Altun also underlined that every segment of the society should support the issue and that they should use the phrase ‘Turkey’ wherever they go, emphasizing that collective action will strengthen the Turkish brand.
Video published for the #helloTürkiye campaign:
Source :
https://www.aa.com.tr/tr/gundem/cumhurbaskanligi-iletisim-baskanligindan-hello-turkiye-kampanyasi/2472809