Amazon Boxing Day sale 2021: Best UK deals to expect this year on tech, TVs and more

Christmas has barely even begun, but no sooner will we have unwrapped all the presents under our tree that our thoughts will turn to the Boxing Day sales.

Once considered the shopping event of the year, Boxing Day has been overshadowed somewhat by Black Friday in recent years. But that doesn’t mean that there aren’t plenty of stellar deals and discounts worth snapping up, because there most definitely are. Plus, with more online sales to take advantage of, there’s no need to join those 5am queues on the high street to grab yourself a bargain.

Looking for inspiration for what to spend your Christmas money on? You’re in luck. A lot of retailers will be cutting prices on 26 December, and that includes Amazon.

Naturally, being online means you can shop the Amazon Boxing Day sales from the comfort of your sofa, avoiding the queues and tactically placing yourself mere feet away from the fridge and all of those delicious leftovers.

From when it officially kicks off to the best discounts you can expect to find this year, here’s everything you need to know about Amazon’s Boxing Day 2021 sale.

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When will the Amazon Boxing Day sales begin in 2021?

Although Amazon hasn’t yet revealed when its Boxing Day sale will start, the clue is in the name. It almost goes without saying, but we expect the sale to begin on 26 December. When the event will run until is anyone’s guess for now, but we wouldn’t be surprised if there are deals to snap up well into the start of January.

As for the time of day, it depends how early you fancy getting up the day after Christmas…

When will the Amazon Boxing Day sales end?

This is the missing piece of the puzzle for now but we suspect the sale will run until the end of the month.

What we can tell you is that Amazon’s pre-Christmas event, called “last minute deals”, began on 1 December and is still running now. Just don’t expects to bag a load of deals today with next-day Prime delivery. That isn’t going to happen.

Instead, get your shopping done early, keep an eye on the estimated delivery dates.

What were the best Amazon Boxing Day deals in 2020?

Last year, we saw a huge range of deals on offer at Amazon between Boxing Day and the start of January. There was money to be saved on televisions, beauty products, homeware, gaming, kitchen accessories, laptops, mattresses, watches and Amazon’s own Echo and Kindle devices.

More specifically, we saw a £10 saving on the then-new Amazon Echo dot 4th generation (was £44.99, now £28.99, Amazon.co.uk), a massive £300 off certain models of Apple Watch series 5 (£695.34, Amazon.co.uk).

We also saw a half-price deal on the Bayliss super power 2400 hairdryer (was £65, now £55.25, Amazon.co.uk) and £15 off the Sony WH-CH510 wireless headphones (was £50, now £35, Amazon.co.uk).

There was a huge saving of £200 to be had on the Oral-B genius electric toothbrush (was £279.99, now £99.99, Amazon.co.uk) and over £100 off the Shark upright vacuum cleaner (was £269.99, now £149, Amazon.co.uk).

What can we expect this year?

More of the same, basically. We’re expecting to see some decent savings on a massive range of products across many of Amazon’s most popular product categories. In some ways it’ll feel like a repeat of the Black Friday sales from last month, with money off tech, homeware, kitchen products and televisions.

Be careful, though. As with any sale, you need to do your homework to ensure you are getting a genuinely good deal – and make sure you’re aware of the age of the product you’re buying. If a new model is due out soon, the deal might not be as good as it seems.

Best pre-Boxing Day deals to shop now

Chances are you’ve seen one of these Alexa devices in action – and that’s because they’re just so good – so now’s the time to join the party. Promising crisp vocals and balanced bass, you can use it to listen to music and the radio while also controlling your entertainment by asking it to play tunes, podcasts and audiobooks from streaming services. The device earned a spot in our round-up of the best smart speakers, with our reviewer saying Alexa is “easy to set up, simple to navigate and the speakers themselves are of a high quality”.

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The Amazon Fire stick lite is the most affordable TV stick that Amazon has on offer. With 50 per cent off, the device comes with an Alexa voice note remote, plus thousands of apps and channels including BBC iPlayer, Disney+ and Netflix. It’s also simple to set up – just plug this nifty Fire stick into the back of your TV and let the binging session commence.

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The AirPods pro are a high-end pair of earphones that are difficult to find much fault in,” said our writer when we reviewed Apple’s latest earbuds back in May. And now you can pick them up with more than 20 per cent off. These were the most comfortable earbuds we tried, and they have active noise cancellation, better battery life and a much-improved sound quality compared to their predecessors. Our reviewer added: “If you’re a member of the iOS family, the AirPods pros are the best in-ear earphones you can get on the market, and will continue to be until Apple decides to release a successor.” It’s rare to find Apple products in sale, so make sure you don’t miss out.

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Need a new vacuum? Now is the time to invest as this Shark upright cleaner currently has an impressive 53 per cent off. A different version of this model, the NZ801UKT, featured in our guide to the best pet vacuum cleaners, with our reviewer praised it for being a “versatile machine with some nifty pet-related tricks up its sleeve”, such as a soft roller that works in conjunction with the anti-hair-wrap brush to catch longer hairs. This system, along with the lift-away feature, which allows the cylinder to disconnect from the body of the vacuum to give you more flexibility, worked well for our tester.

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You can save £70 on the all new Fire HD 10 kids pro tablet right now. Children can enjoy access to thousands of apps, games, books, videos, audiobooks and more on the device, as well as educational content. It also allows for video calls and voice notes and comes with a kid-friendly case, parental controls and a one-year subscription to Amazon Kids+ – making it the perfect gift that is both educational and fun. In our review of the tablet, our tester said: “It’s fun, easy to use and with the comprehensive parental controls and decent guarantees, it’s basically hassle-free, and all encased in some pretty decent, grown-up tech”.

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The newest version of Google’s Chromecast streaming dongle is being sold with a 33 per cent discount in Amazon’s pre-Christmas sale. The jammie-dodger-sized device plugs into a free HDMI port on your TV, enabling you to stream video entertainment, music and pictures from your phone, tablet or laptop. If you can watch or listen to it on your phone, you can pop it on your TV at the press of a button or with a voice command.

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Elemis’s cleansing balm is enriched with rose and mimosa wax, elderberry, omega and starflower oil and a host of essential oils. It has a buttery texture that melts instantly on contact with dry skin. When we tested it, our reviewer said that “skin felt soft and smooth, with a subtle glow that you often find after having a facial. From start to finish, the experience is a luxurious treat, and the generous 100g tub will last months, as you only need a small amount.”Usually, it can be difficult to justify spending almost £50 on a product that will, quite literally, be washed down the drain. But as there’s 25 per cent off right now (and it’s three for two across selected Elemis products), we think it’s more than justified.

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Ren’s entire radiance range is one of our absolute favourites here at IndyBest, but this peel might just be its crowning jewel – and it’s currently got 20 per cent off. Made with lactic, glycolic, tartaric and citric acid, it’s just powerful enough to decongest troubled skin without triggering a breakout. We loved it so much that our reviewer named it best buy in our chemical peels round-up. “The effects were comparable to a professional facial,” said our writer. “Peels sound so harsh, and yet this gave us an unbeatable healthy, dewy finish without any unwanted side effects. Magic in a bottle.”

Amazon is offering three for two across selected Ren products at the moment, and there’s also 36 per cent to be saved on the brand’s clear calm clarifying clay cleanser (was £24, now £15.40, Amazon.co.uk) which featured in our round-up of the best pregnancy skincare.

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This deal from popular toothbrush brand Oral-B is not to be missed, with a whopping 64 per cent off. The gadget has a range of features including five brushing modes and varied pressure control, and it can also connect to your phone via the Oral-B app, which not only records how you brush your teeth, but also gives you feedback on your routine and how you can improve it.

While we’re yet to review this exact brush, the Oral-B genius X 20000 (was £399.99, now £139.95, Amazon.co.uk), a very similar model, featured in our guide to the best electric toothbrushes, with our writer noting that a dentist had told them they had been neglecting some of their back teeth and “the app identified exactly the same area”.

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This mid-range 65in Panasonic TV has a massive 48 per cent reduction, saving you almost £600. It’s a 4K HDR10+ TV with local dimming technology for improved contrast, plus Dolby vision and Dolby atmos signal processing, so you know the sound quality and picture are going to be top notch. Better yet, it works with Alexa and the Google Assistant, and comes with Freeview Play built-in, letting you control on-demand entertainment with just your voice.

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When it comes to cooking, Ninja knows a thing or two. And while we haven’t reviewed this exact model, we’ve always been impressed by Ninja’s products. The foodi max (£229.99, Ninjakitchen.co.uk) featured in our round-up of the best pressure cookers and received high praise from our reviewer. They said, and received high praise from our reviewer. “It was the only pressure cooker we tested that included a built-in air fryer, perfect for rustling up crispy chips, uickly blasting frozen fish fingers for the kids or browning a roast chicken prepared in the pressure cooker,” they said.

This model may have a slightly smaller capacity than the foodi max, but with £50 off right now, it also has a much more purse-friendly price tag. And considering it’s only missing two functions against the 9-in-1 version, we still think it’s a worthy investment.

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One for the coffee connoisseur, this grinder has just shy of 20 per cent off and it’s one of our favourites. Featuring in our guide to the best coffee grinders, our tester voted it as the best “hi-tech” option, calling it “a good-looking bit of kit with a funky digital display”.

“With 18 grind settings, you can choose exactly how coarse you want your grounds, while the LCD display makes it fairly self-explanatory to use, and you have the ability to decide in advance how many cups of coffee you want, along with a handy, well-designed container to store it in and transport elsewhere,” they said. “Clearly a premium product, it doesn’t come cheap, but it will offer serious coffee fans plenty of options when it comes to creating the perfect brew.”

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With over 1,000 pieces, 10 characters (plus basilisk) and a two-tier facade that includes the Great Hall and of course the Chamber of Secrets, this set is certain to impress. Kids will be able to slide figures down into the hidden chamber before using parceltongue to pass through the iconic circle gate. The stone statue also opens to reveal the basilisk, allowing them to recreate one of Harry’s many heroic scenes.

Though we haven’t tested this set specifically, if it’s anything like the astronomy tower set (£87.71, Amazon.co.uk) we reviewed in our round-up of the best Lego sets for kids, it’s sure to take a couple days to assemble, but we reckon they’ll never want to take it down.

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Voucher codes

For more discounts on tech and home appliances, try the links below:

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IndyBest product reviews are unbiased, independent advice you can trust. On some occasions, we earn revenue if you click the links and buy the products, but we never allow this to bias our coverage. The reviews are compiled through a mix of expert opinion and real-world testing.