The second round of Amazon Prime Day 2022 is almost upon us which means it’s officially the start of Amazon Prime Day competitor sales season. During Amazon’s Early Access Sale (happening October 11 through October 12) you’ll have the chance to score thousands of deals. And because we are entering the season of giving, it gets better: Some of the retail giant’s biggest competitors are getting in on the sale spirit.
Maybe you’re not a Prime member (an easily amended quality) and aren’t able to get in on Amazon-specific sales, or maybe you’re just a savvy shopper who knows that non-Amazon competitor retailers also fuel the Prime Day frenzy. During this period, retailers like Target, Walmart, Best Buy, and Nordstrom offer some of their steepest markdowns outside of Black Friday and Cyber Monday. There are also specialized retailers like Madewell, Skinstore, and Lovehoney that have serious price cuts on best-selling, rarely discounted products.
You’ll find competitor deals on practically everything, including kitchen gadgets, home goods, and appliances like air fryers, Instant Pots, Vitamix blenders, Roomba robot vacuums, patio furniture, and Brooklinen bedding. Upgrade high-tech items like bluetooth speakers, smart TVs, laptops, and Apple iPads and AirPods; refresh your bathroom with a new hair dryer or Kiehl’s creams; or update your workout leggings and outdoor gear.
Whether you missed out on a previous Amazon sale event or just want to keep the savings going, the time to stock up is now. Read on for a breakdown of the best Amazon Prime Day deals from competitors like Dyson, Sur La Table, Wayfair, J.Crew, Helix, and more, along with some of our top product picks.
Target
Target can always be counted upon for a good sale, and this season is no exception. The retailer currently has hundreds of fall deals on everything from Keurig coffee makers, to Apple AirPods to everything you need to complete your home gym as part of their sitewide Target Deal Days event. Don’t miss out—the sale only runs from October 6 to October 8.
Best Buy
What’s better than a sale on big-ticket items like electronics? Best Buy is here to deliver big discounts on the new tech device you’ve been eyeing (like wireless earbuds or a new TV).
Walmart
During Amazon Prime Day, Walmart customers will find giant discounts on top-rated items from the mega-retailer and its marketplace sellers in electronics, toys, beauty, fashion, home, and more, including online-only deals, store-only savings, and rollbacks on items available in-store and online. With even more deals dropping October 10 through October 13, you’ll find sales on everything from laptops to kitchen appliances like air fryers and coffee makers, as well as all the home goods you desire to help you cozy up for fall.
Nordstrom
Nordstrom is already rolling out their holiday gift guides so ’tis officially the season to start thinking about your holiday shopping list. Luckily, Nordstrom also has some serious sales running at the moment—think gorgeous homewares and kitchen supplies, beauty deals galore, and everything you need to refresh your fall wardrobe (hello, cozy leggings). Strategize your shopping cart right, and you could score your entire holiday shopping list on sale.
Helix
For its Prime Day Sale, let Helix help you catch up on your beauty rest with tiered deals up to $350 off its award-winning mattresses (with two free Dream pillows thrown in).
Brooklinen
As our editors can attest, Brooklinen’s high-quality sheet sets are some of the best in the biz. The brand is currently offering a seriously good last call sale with up to 40% off brand favorites including down pillows, luxurious mattress toppers, and cozy robes.
Dyson
Dyson has achieved cult status in the world of small home appliances for a reason: While they may be pricey, their vacuums, fans, and air purifiers simply can’t be beat. If you’ve been eyeing that Pure Cool air purifier fan, now’s your chance to nab it at a serious discount.
DreamCloud
Bed-in-a-box company DreamCloud makes affordable mattresses with a targeted-support coil layer, an essential base layer, sink-in-just-right layer, pressure relief layer, and a soft-touch cover made of quilted foam and cashmere. Upgrade models ensure less motion transfer and provide even more pressure-relieving technology. For its sale, find $799 worth of savings ($200 off mattresses with $599 worth of accessories thrown in for free). Don’t sleep on it—this sale is here for one day only.
Nike
Time for a fall workout wardrobe refresh? Nike is making it easy to upgrade your fitness essentials with its Ultimate Sale, which is chock-full of special promotions on activewear and athleisure—from sports bras and sandals to shorts and sweats, plus plenty of fresh kicks to hit the ground running. The best part? You can score it all at up to 40% off.
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REI
If cooler temps have you itching to hit the hiking trails, you won’t want to miss REI’s deals this Prime Day season. In addition to offering up to 70% off clothes and footwear from big outdoor brands like The North Face, Patagonia and Athleta, REI is also offering discounts on tons of outdoor gear (new camping backpack, perhaps?).
Wayfair
Home retailer Wayfair is going all out this Prime Day season with a five-day bonanza of deals. From October 7 through October 11, you’ll find steals—up to 80% off—on everything from beds to cookware sets to Christmas trees. Can’t wait? You can find early-access deals starting today.
Bed Bath & Beyond
Take your home (or someone else’s) to the next level with Bed Bath & Beyond’s Fall Savings Event, where you can find home goods for up to 50% off (plus an additional 20% off one item and an additional $15 off a purchase of $50 or more). Highlights include deals on sheet sets, kitchen appliances like espresso machines and Instant Pots, and baby products.
Lelo
Proving that now is a prime time for pleasure, Lelo is offering a steep discount on some of its best-selling sex toys and vibrators through today as part of its Prime Day sale. Help the brand help you with a treasure trove of sexpert-approved toys at up to 40% off.
Madewell
There’s nothing better than a sale on a sale. For Madewell’s fall savings event, you can score the perfect pair of everyday jeans, a closet full of sweaters ready for fall, and the new crossbody bag you’ve been eyeing at a discount with an additional 40% off when you use the code FALLYALL.
Sur La Table
Stock up on everything you need for your Thanksgiving prep at Sur la Table’s fall must-haves sale, which includes cult-favorite brands like Le Creuset, Staub and GreenPan for up to 50% off. The kitchen retailer is also offering 30% off everything you need for your tablescape. And if you’ve been debating on whether or not to take the plunge and invest in a new set of cookware, now is your moment—Sur la Table’s fall savings event also includes a 60% off flash sale on nonstick Scanpan sets. Don’t wait: all sales end Monday.
Lovehoney
If you’re in the market for a markdown on sex toys, Lovehoney has a huge selection of all sorts of bedroom best sellers, including vibrators, masturbation sleeves, strap-ons, and more from popular brands like Womanizer—all up to 50% off.
J.Crew
Use code SHOPFALL to take an extra 40% off your purchase—including sale styles. Consider this your sign to treat yourself to a cozy sweater, new pair of clogs, or wedding-guest-ready dress.
Skinstore
If your wellness routine involves a heavy dose of skin care, you may be pleased to hear that Skinstore has two ways to save right now. Shop their regular sale for up to 50% off brands including Christophe Robin, DERMAdoctor and FOREO, or use code FRIENDS to score 25% off select brands as part of Skinstore’s Friends and Family Sale.
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