The past 2022 has been challenging for all technology companies. The automotive company was particularly affected by the crisis caused by the pandemic and the Russia-Ukraine war. But apart from these, Turkey also has its own problems. For example, in addition to inflation and high exchange rate differences, stock, dealer and gallery problems continue. In fact, the process of buying a new car has entered into a big dead end. Here are the details…
Are there any cars? Are sales made to citizens or to galleries? Latest on the market!
The statements of companies that have been conducting market research in the last few months and the feedbacks of citizens who want to buy new cars or buy them indirectly do not match. There are several different reasons for this situation.
First, let’s look at how many vehicles are sold in Turkey and how it compares to previous years. In 2022, passenger car sales increased by 5.5 percent compared to the previous year and reached 592 thousand 660, and light commercial vehicle sales increased by 8.6 percent to 190 thousand 623. We see that there is an increase of 6.2 percent in the general total and 783 thousand 283 vehicles have been sold.
You can see how many new cars and light commercial vehicles were sold between 2010-2022 in the table below:
|2022||592 thousand 660||190 thousand 623||783 thousand 283|
|2021||561 thousand 853||175 thousand 497||737 thousand 350|
|2020||610 thousand 109||162 thousand 679||772 thousand 788|
|2019||387 thousand 256||91 thousand 804||479 thousand 60|
|2018||486 thousand 321||134 thousand 616||620 thousand 937|
|2017||722 thousand 759||233 thousand 435||956 thousand 194|
|2016||756 thousand 938||226 thousand 782||983 thousand 720|
|2015||725 thousand 596||242 thousand 421||968 thousand 17|
|2014||587 thousand 331||180 thousand 350||767 thousand 681|
|2013||664 thousand 655||188 thousand 723||853 thousand 378|
|2012||556 thousand 280||221 thousand 481||777 thousand 761|
|2011||593 thousand 519||270 thousand 920||864 thousand 439|
|2010||509 thousand 784||251 thousand 129||760 thousand 913|
According to the table above, the domestic market volume in the automotive sector was moving towards the target of 1 million by 2017. However, this target was postponed for at least 10 years due to the depreciation of TL, inflation and the pandemic.
In addition, there are some important details that the data does not show. For example, German brands such as Volkswagen make up approximately one-third of the annual average of 600 thousand passenger cars sold after 2010. Today, Fiat and Renault have undertaken this market alone.
In other words, the majority of the public is turning to affordable models (you can find the relevant sales data by clicking here). However, although the economic conditions deteriorated after 2019, the interest in new vehicles increased. Of course, it should be noted that most of this interest is for investment purposes as prices are increasing day by day.
Let’s come to the biggest problem today. Citizens who go to the dealership of any brand to buy a brand new car are faced with 2 different situations. In the first of these, salespeople say that the requested vehicles are out of stock and will arrive at the end of February-early March at the earliest.
In the second case, it is said that a limited number of cars arrived and they were all sold out instantly, and the rest would be sold to the highest bidder. For example, for a vehicle with a sales price of 800 thousand TL on the brand’s website, a difference between 50 thousand TL and 200 thousand TL is requested.
In some cases, vehicles are not sold without options. So if you want to buy the car, you are asked to purchase paint protection, new wheels and equipment packages. In this way, dealers accept to sell the vehicle by earning more money.
The biggest reason for this is the galleries. According to the feedback of the citizens, many galleries go to dealers and make bulk purchases by paying a difference of 20 to 50 thousand TL per vehicle. Then, due to the new sales ban, they wear license plates and keep them under the name of 2nd hand in closed garages for 6 months (hundreds of vehicles appeared like this in the past days).
Therefore, it is claimed that there is not sufficient control over whether the law is implemented or not. Because some citizens state that they can only buy their cars by offering the dealers more fees than the dealers, otherwise the dealerships sell them for much higher amounts.
If we look at the market in general, we see that the stock problems mentioned are not in every brand. For example, in Mitsubishi, Seat, Land Rover, Jaguar, Nissan, Honda, Jeep, Skoda, Subaru, Ford, Peugeot, Toyota and Volswagen, sales fell by 7 to 55 percent due to insufficient supply.
But there is an increase of 21 to 879 percent in brands such as Cupra, DFSK, Alfa Romeo, DS, MG, Mini, Opel, Lexus, Ssangyong, Fiat, Dacia, Mercedes and KIA. For this reason, choosing brands that restock frequently will minimize the possibility of experiencing the above-mentioned problems.
What do you think about this subject? Don’t forget to share your views with us in the comments!