Dusseldorf Only one in four Germans says they are confident about the future. That says Janina Mütze, founder and managing director of the opinion and market research institute Civey. A year and a half ago it was 46 percent.
People “lack the perspective, the solution,” she says. They refer to the major crises and transformation issues of the time: war, energy crisis, climate change and the associated green conversion of the economy, labor shortage. In contrast to established opinion research institutes, Civey collects data in real time on the Internet and makes it available to companies as live dashboards.
The founder describes what a lack of confidence in society means politically, to what extent transformation processes are changing and how companies can react to them.
She also explains why more men than women start a business – and dispels the myth that career starters care more about a work-life balance than their salary. “One of the biggest misconceptions is that young people only want to lie in a hammock,” she says.
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More: The previous episode of Handelsblatt Disrupt can be found here.