The Adidas boss defends himself against criticism of his management style.
(Photo: Reuters)
Mr. Rorsted, you have revised the annual forecast downwards, investors are dissatisfied, competitors like Puma are growing faster. What’s wrong with Adidas?
That’s a wrong impression. You have to see the big picture. Our businesses are growing at double-digit rates in 85 percent of the world. We’re happy with that. But we are having difficulties in China at the moment.
Is it really just China? The competition has recently grown faster overall.
In the second quarter, we grew the second-strongest in our industry. But our leverage in China is greater because we have developed a strong position there over the past few years.
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