Brands That Have Begun to Show Their Presence in Metaverse

The concept of Metaverse, which will represent a brand new era in the history of humanity, is starting to appear more and more frequently. metaverse, moving the internet age much further will enable brands to reach their content to millions of people around the world. Although this is not his main motivation, Metaverse, marketing and advertising industries will greatly improve.

Without even knowing about half of the people in the world, Metaverse has already started to host some pretty big brands. The fact that well-known big brands make such big investments and trust Metaverse so much means that we will hear the name of Metaverse much more often in the future. Let’s take a look at the first companies to make big investments in Metaverse:

Dolce & Gabbana

Dolce & Gabbana entered the Metaverse with NFT, which is the easiest way for brands to make money through the Metaverse. of the brand Genesis Collection, its first collection featuring digitally tradable NFT and tokens. When the auction of the Genesis Collection ends in September 2021, $5.65 million made a profit. While other brands mostly work with other platforms in the Metaverse universe, Dolce & Gabbana made their debut with NFT collections.

Balenciaga & Fortnite collaboration

Rather than an NFT collection, the Balenciaga x Fortnite collaboration gave the brand access to a much larger community. Balenciaga’s fall 2021 collection “Created using Unreal Engine”Afterworld: The Age of Tomorrow” is presented in a closed game environment, so players do not have to make a new entry to Fornite. Balenciaga, new formats and technologies By being very quick to follow and adopt, he made his name known to all Fortnite players, whether they are his target audience or not.

Pokemon shop by Charli Cohen

To celebrate Pokemon’s 25th anniversary, clothing brand Charli Cohen is in a digital space with British store Selfridges a digital shopping experience started. While the immersive digital shopping experience can be accessed via a phone or browser, it allows shoppers to use AR to navigate the store and search for rewards. Selfridges is one of the first malls to incorporate AR through a dedicated space. Shopping experiences are already evolving as stores become more experiential, and this collaboration allows the Pokemon universe to enter our real world.

Clinique: NFT with social media draw

Clinique recently launched its first NFT with a social media campaign competition, with attendees inspired by the brand’s most iconic products Black Honey and Moisture Surge. one of three NFTs made them win. Clinique is one of the few brands to regain popularity with cult products lauded on social media. NFT competition between platforms organic follower used to create. In addition, Clinique was the first brand to introduce NFTs in the Estée Lauder Companies portfolio. The initiative reflects the company’s leading commitment to blockchain technologies and its relentless desire to meet its consumers where they are.

Facebook Metaverse

Mark Zuckerberg is currently the biggest investor in the Metaverse virtual universe. Zuckerberg believes in Metaverse so much that he changed Facebook’s name to Meta. Facebook proclaims Metaverse is the next evolution of social connections, and Meta is a place where you can interact, learn, collaborate and play games in many never-before-seen ways. 3D space promises.

The Facebook team has already started developing new technologies to make this vision possible. The amount Facebooke invested in Metaverse in 2020 alone $18.6 billion reached. Also for the project More than 10,000 people in Europe it will work.

Microsoft Mesh

Microsoft is a virtual reality bet designed primarily for use in Microsoft Teams and HoloLens2Presented the Mesh to use . Technology giant Microsoft describes Mesh as “an opportunity to enable presence and shared experiences from anywhere, on any device, through mixed reality applications.”

Coca-Cola NFT Collection

Other FMCG brands, such as Coca-Cola, also rely on the strength of their brands to be successful in their investments. The beverage giant is at an online auction in July US$575,000 launched an NFT collection that brings Coca-Cola, which stepped into the Metaverse universe with its NFT collection, is also this. to the new virtual universe A very trustworthy brand.

Nvidia & BMW collaboration

In April 2021, Nvidia CEO Jensen Huang announced the company’s plans to join the Metaverse and transform the future of the world’s largest industry operations. The company is developing its gaming roots in other industries as well. Currently, there is a platform where engineers can virtually plan and set up new workflows before starting work. virtual factory to create Partnership with BMW it’s drying. Nvidia CEO Huang recently told TIME, “The core technology of humans is intelligence. We are in the process of automating intelligence so that we can increase our own intelligence.” made the statement.

Gucci & Roblox collaboration

Gucci in May on Roblox Gucci Garden Experienceintroduced the . Featuring themed rooms, interactive pools and social areas, this experience gave players the possibility to purchase the brand’s luxury digital products.

Alongside Chinese sportswear brands Anta and Adidas, Gucci also sells products in Aglet, a free mobile shopping game. Gucci, expanding its presence in the game metadatabasewhile laying the groundwork for its future in meta-commerce with the new generation of consumers increases brand awareness.